There is LinkedIn, Twitter, Facebook… 
and a myriad of lesser social networking sites.
Also traditional advertising, networking clubs, seminars, webinars, conferences, coaching, exhibitions, strategic company alliances – even wearing a sandwich board and pounding the pavement 
– there’s no end to the lengths we go to in order to find new clients for our business.
There’s nothing wrong with using all the channels available in order to grow business. But as technology and other choices continue to advance, the numbers of channels are growing in a seemingly exponential way. Unless you have a department of people dedicated to marketing, where can you possibly find the time to pay attention to all these areas? Not only that, how can you decide which ones are best for your organisation? If your company is an SME this borders on impossible.
I recently met a company owner who hands out beer mats to prospects offering a free beer if they will meet and talk.
I liked that one.
Business cards are taking on all sorts of strange incarnations. For a while, the mini-CD business card was popular but you don’t often see them anymore. I guess the truth is people couldn’t be bothered to pop them into their drive to see what was on it.
As I said, all these things are useful and have a place – somewhere. But there’s one that will always work for all of us:
Pick up the phone and make the calls.
Easier said than done?
Yes… but possible.
I accept there’s a certain type of person that can not only do this well, but even wants to.
We can… And we want to…
Call us.
